Multinationals can’t manoeuvre quickly. Your business may not have the capacity to handle every change that’s coming your way by keeping to business as usual, but you can duck and move. When those monoliths are stuck in meetings for months talking about a change that will certainly disrupt your industry, you can build up your resilience, figure out what your best move is and quickly and nimbly react.
Strategic planning is more important than ever. The approach and timeframes though are likely to remain disrupted for the next couple of years. It would be a brave leader that would commit to a long term strategy at the moment.