It’s a bit ironic, but growth phases can carry a dangerous potential when it comes to the long-term health of a company. When everything’s going very well in the moment, it’s not hard to find yourself trying to keep the momentum going. Even when you know there are areas that must be improved upon. Many organisations suffer an increase in inefficiencies during periods of high growth. They then struggle to recover when growth slows.
It’s hard to be accurate on the true state of your productivity and efficiency when you’re in a growth phase. This is because the positives of getting more clients and achieving more business will often mask the reality. Growth phases are often the times when inefficiencies develop—usually undetected—and productivity drops.
When the growth slows, you can be left in a precarious situation if you haven’t been paying attention to how things have been evolving. You’ve been busy working IN your business when you should have been working ON your business.
A study was done where somebody was given a full-time position, yet only the workload of somebody with half hours. It didn’t take long before half the workload took double the time to get done. It’s just human nature.
We like to be seen working hard, and during a time of growth, the inefficiencies are hard to spot. But if you can spot and address them properly, imagine how much more you get out during the growth phase.
For SME Owners
As a business owner, manager or other leader in an organisation, you know inefficiencies are there. In a strange way, you can feel it even if you can’t quantify it yet. How can you address this?
The first step is understanding where you are in the life of your business. Odds are it was only you or maybe a partner or two who got things off the ground. Be it two or 22 years ago, the business has grown. And as it expands taking on new people, you naturally lose visibility in certain areas of the business.
You’ve been doing this long enough to know that growth phases are part of a cycle. It doesn’t take a genius to make an organisation successful on paper when the money is flowing in. But when things start to level off, you’d better hope you’ve prepared yourself for the next phase. You can’t stay stagnant for very many years in the world we live in today. Even if you’re the same year-to-year, you’re still moving backward.
Questions to Ask Yourself
The first thing you need to ask yourself is whether you’re working at building the business for the future? Or if you are getting too caught up in today’s problems? Are you the one tackling day-to-day issues that really belong to higher-level managers? Do you have a system in place to continually review and ask questions about the business to ensure that inefficiencies are minimised?
As a business changes, you need to change. As your strategy changes, you need to have the tools, technology, and people in place to maintain that strategy. If the business grows, the leadership structure has to change, and a culture will emerge. As the leader of the organisation, you need to understand that culture.
Still, what if you can’t pinpoint the exact problems? If that’s the case, you need to commit to an intense review of the environment of your business, both internally and externally.
You need to be able to recognise what you know and admit what you don’t know. Both regards the industry you’re in and the business you operate. It’s only with such review that you can determine a direction and begin to build a strategy for growth.
Growing Up – Unleash Your Business Growth
I have just published a book entitled Growing Up – Unleash Your Business Growth aimed at business owners who have a passion and vision for Business Growth. If you manage a medium-sized business, are battling with growth roadblocks and have a passion to change, I will be happy to send you a copy of my book free of charge. (Yes, it is a real book, not an eBook). Just follow the link at www.unleashyourbusinessgrowth.com
David Nixon is Director, Advisor, Author, and Entrepreneur and is recognised as Australia’s Authority on Unleashing Growth Barriers for SMEs.