Boost Your Business Success – Undertake an End-of-Year Review

As the financial year has come to a close, it’s the perfect time for Australian small businesses to reflect on their performance and set a strong foundation for the year ahead. While your accountant takes care of the necessary financial aspects, taking the initiative to conduct an end-of-year review can provide invaluable insights and help you chart a path to success. 

An end-of-year review is a low-cost approach to ensure your business’s success over the next year

In this blog, we’ll explore the activities and benefits of undertaking an end-of-year review, ensuring that your business thrives in the competitive landscape.

Review Purpose and Values: 

Begin your end-of-year review by revisiting your business’s purpose and values. Reflect on whether they align with your current operations and if any adjustments are needed. Clarifying your purpose and values will provide a guiding light for decision-making and help you stay true to your mission.

Review Services and Products: 

Evaluate the performance of your services and products. Identify your best-selling offerings and assess their profitability. Analyse customer feedback and consider if any improvements or new additions are necessary to meet evolving market demands.

Review Clients: 

Take the time to review your client base. Identify your most valuable clients and understand their needs, preferences, and pain points. This information can help you tailor your offerings and enhance customer satisfaction. Additionally, consider whether it’s time to target new customer segments or explore untapped markets.

Review Competitors: 

Analyse your competition to gain insights into their strategies, strengths, and weaknesses. Assess how you differentiate yourself from competitors and identify areas where you can further excel. By understanding your competitive landscape, you can refine your marketing and operational strategies to stay ahead.

Review Marketing Approach: 

Evaluate your marketing efforts from the past year. Determine which channels and campaigns were most effective in reaching your target audience. Identify any missed opportunities or areas that require improvement. A comprehensive review of your marketing approach will enable you to optimise your resources and generate greater returns.

Undertake a SWOT Analysis: 

Conduct a thorough SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for your business. Assess internal factors such as your team’s skills and resources, as well as external factors such as market trends and regulatory changes. This analysis will help you identify areas where you excel, areas that need improvement, and potential opportunities and threats in the market.

Review Industry Trends: 

Stay abreast of the latest industry trends and developments. Analyse how these trends might impact your business and identify opportunities for innovation. By understanding the direction in which your industry is heading, you can position your business strategically and capitalise on emerging opportunities.

Business Improvement Opportunities: 

Based on the insights gathered from the previous steps, identify specific areas where your business can improve. This could include streamlining processes, implementing new technologies, enhancing customer service, or investing in employee training. Setting actionable improvement goals will drive growth and competitiveness.

Revenue Targets: 

Set realistic revenue targets for the upcoming year. Consider your historical performance, industry benchmarks, and growth projections. Breaking down your revenue targets into achievable milestones will help you monitor progress and make necessary adjustments throughout the year.

Team and Group Targets for Next Year: 

Engage your team in the end-of-year review process. Collaboratively set targets and goals for the upcoming year. Encourage input from each team member to foster a sense of ownership and commitment. By aligning individual and group targets, you create a unified workforce that is motivated to achieve shared objectives.


Undertaking an End of Year review can cost as low as $5,000 depending on the approach and effort required. The return on investment is invaluable to ensure ongoing business success. 


Undertaking an end-of-year review is a proactive approach to shaping the future success of your Australian small business. By reviewing your purpose, services, clients, competitors, marketing approach, and industry trends, you can identify areas for improvement and set strategic goals for the year ahead. Implementing the insights gained from your review will enable you to enhance your business operations, drive revenue growth, and maintain a competitive edge in the market. 

Don’t wait for your accountant to finish the financial tasks; take the initiative and invest in the success of your business by conducting a thorough end-of-year review. Your dedication to evaluating and improving your business will set you on a path towards long-term prosperity.


Nixon Clarity – Advisory, Strategy and Performance

Nixon Clarity can assist you in undertaking an end-of-year review. We can either run a workshop-style review or work with you to document your review. Contact us today at or on (02) 7257 0484.